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Why Dentily?

We launched Dentily as we believe everyone deserves a smile they’ll love,

however in the UK orthodontic treatment costs £3500 on average –

making it only accessible to a few.


According to the Association of Orthodontics, 33% of the

population in developed markets would like to get orthodontic

treatment, yet 90% cannot afford it. We provide the same custom fitted

invisible aligners as orthodontists, however by changing the

distribution channel and putting everything online, we cut the price

by 65%.

Dentily takes an intimidating process that's typically practised in a

clinical and formal atmosphere, and instead presents the consumer

with a modern and friendly convenient online experience.