Free shipping on orders over £25

Sustainability

Join us and millions of others on our journey to reduce plastic waste.

Buy now

Here's how

and why we do it

Did you know?
Most toothpastes on the market:

Test on Animals

Many toothpaste companies still test on animals and the Plastic in toothpaste tubes is also killing animals.

Contain palm oil

Contain ingredients derived from palm oil which is contributing to deforestation of the rainforests.

Non-recyclable

Are packaged in non-recyclable single use plastic. That often end up going to landfill

1.5 million Plastic tubes go to landfill each year

Tubes are often made of different types of plastics, as well as containing a metal layer. In general they are not recyclable and take 500-700 years to dissolve with 1.5 million going to landfill each year.

More plastic than fish in the ocean

By 2050, it is forecast by the Ellen MacArthur Foundation that there will be more plastic in the ocean than fish and Plastic in toothpaste tubes our now entering the food chain.

What makes us different

We want to put an end to plastic waste by deliver smiles without a single plastic tube!

  Clean ingredients

  Cruelty-free

  No harsh chemicals

Get started