Did you know?
Most toothpastes on the market:
Test on Animals
Many toothpaste companies still test on animals and the Plastic in toothpaste tubes is also killing animals.
Contain palm oil
Contain ingredients derived from palm oil which is contributing to deforestation of the rainforests.
Non-recyclable
Are packaged in non-recyclable single use plastic. That often end up going to landfill
1.5 million Plastic tubes go to landfill each year
Tubes are often made of different types of plastics, as well as containing a metal layer. In general they are not recyclable and take 500-700 years to dissolve with 1.5 million going to landfill each year.
More plastic than fish in the ocean
By 2050, it is forecast by the Ellen MacArthur Foundation that there will be more plastic in the ocean than fish and Plastic in toothpaste tubes our now entering the food chain.
What makes us different
We want to put an end to plastic waste by deliver smiles without a single plastic tube!
Clean ingredients
Cruelty-free
No harsh chemicals